How long until paid ads show results?

New accounts often need 2 to 4 weeks of learning after tracking is verified. Restructured accounts may show CPA improvement in 2 to 3 weeks when waste is obvious. Full ROAS lift from creative and landing-page work typically compounds over 60 to 90 days. We report weekly on spend, conversions, revenue, and ROAS.

Should we run SEO and PPC together?

Yes. SEO and PPC together capture demand at every stage: PPC for immediate intent and tests, SEO for compounding organic and AI Overview visibility. Shared keyword insights inform content and negative lists. We coordinate with our SEO and content teams so landing pages and offers match across channels.

Which industries do you manage ads for?

We manage Google and Meta ads for ecommerce (Shopify), B2B lead gen, local services, SaaS, and professional services. Shopping and PMax suit catalog brands; Search and lead forms suit services; Meta suits visual products and retargeting. Ecommerce clients often pair ads with email flows and CRO on product pages.

How do you handle AI ad creative?

We use AI-assisted creative for variants: headlines, descriptions, and Meta primary text generated from brand guidelines, then human-edited. Dynamic creative and Advantage+ get multiple angles and hooks. We do not publish unreviewed AI copy on regulated claims. Creative refresh cadence prevents ad fatigue.

What mistakes hurt ROAS on Google and Meta?

Common mistakes include sending traffic to the homepage, no conversion tracking, one PMax asset group for everything, broad Meta audiences without exclusions, no negative keywords, and pausing winners too early during learning. Over-segmentation into tiny ad sets also starves Meta's algorithm. We audit structure, tracking, and creative before scaling spend.

What happens after you launch our ad accounts?

After launch you get weekly performance reports, biweekly optimization notes, and a shared dashboard for spend, CPA, and ROAS. Month one focuses on tracking validation and waste removal. Ongoing retainers cover creative tests, seasonal promos, and landing-page recommendations with our CRO and web teams.

Paid Ads Management ★ 4.9 · 47 reviews

Paid Ads Management.
Google & Meta. Built for ROAS.

We manage Google Ads, Meta, Performance Max, and Advantage+ for profit, not vanity clicks.

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4.8x avg. ROAS

32% lower CPA

$2M+ ad spend managed

Spend

Conversions

Revenue

ROAS

1.0x

Revenue

CPA

$48

Channels Google Search, PMax, Shopping, Meta Feed + Stories Tracking Server-side GTM, Meta CAPI, enhanced conversions ROAS-first optimization, creative tests, SEO + PPC synergy

4.8x

Avg ROAS

32%

Lower CPA

85+

Accounts

$2M+

Ad Spend Managed

Platforms we manage (Google & Meta ecosystem)

Google Search Performance Max Google Shopping Meta Ads Advantage+ YouTube

Paid Ads Signals

Four Signals That Make Google & Meta Accounts Profitable.

Tracking Integrity

Enhanced conversions, CAPI, and GTM server before scaling budgets.

Account Structure

Search, PMax, Shopping, Meta campaigns with clear goals per funnel stage.

PMax & Shopping

Feeds, asset groups, exclusions, and audience signals tuned for catalog ROAS.

Meta Advantage+

Broad plus first-party data; creative batches for algorithm learning.

Tools we optimize in your accounts

Google Ads Meta Ads GA4 GTM Server Shopify

Build Process

From Tracking Audit to Scaled ROAS in 4 to 6 Weeks.

Week 1

Week 2

Week 4

Ongoing

Tracking & Account Audit

GA4, GTM, CAPI review; waste map; structure plan for Search, PMax, Meta.

Campaign Build

Campaign shells, feeds, audiences, AI creative variants, landing-page QA.

Launch & Learn

Go live with conversion tests, learning phase monitoring, initial bid targets.

Scale & Optimize

Weekly ROAS shifts, creative refresh, SEO+PPC keyword sync, CRO recommendations.

Paid Ads Plans

Choose Your Paid Ads Management Level.

Quote-based plans. No long-term contracts. Scoped by monthly ad spend, channel count, creative volume, and tracking setup.

STARTER

Starter

One channel ï¿½ Up to $15k spend

?Account and tracking audit
?Google Search OR Meta management
?Conversion tracking fix
?Monthly optimization and reporting
?Creative refresh guidance
?30-day hypercare

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What Professional Paid Ads Management Delivers.

Avg ROAS

Lower CPA

Accounts

$0M+

Ad Spend Managed

Google + Meta

We were at 1.9x ROAS sending PMax and Meta to our homepage. Groke fixed server-side tracking, split asset groups by margin, and built dedicated landing pages.

Founder, Shopify Home Goods Brand (US)

FAQ

Common questions.

What is paid ads management?

Paid ads management is the ongoing strategy, build, optimization, and reporting for Google Ads, Meta (Facebook and Instagram), and related platforms. A professional ppc management company structures campaigns for ROAS and profit: account structure, keyword and audience targeting, creative testing, conversion tracking, and budget pacing.

How much does Google Ads management cost?

Google and Meta ads management is quote-based across Starter, Growth, and Scale plans depending on ad spend, channel count, creative volume, and tracking complexity. No fixed public pricing.

What is Performance Max (PMax)?

Performance Max is Google's AI-driven campaign type that runs across Search, Display, YouTube, Gmail, and Discover from one budget and asset group. PMax uses your product feed, creative assets, and conversion signals to find customers.

What is Meta Advantage+?

Meta Advantage+ uses machine learning to automate audience, placement, and creative delivery across Facebook and Instagram. Advantage+ Shopping and App campaigns optimize toward purchase or lead events with broad targeting plus your first-party data.

How do you improve ROAS on paid ads?

We improve ROAS by fixing tracking first, then structure: separate brand vs non-brand, tighten negatives, feed PMax and Shopping with clean product data, align landing pages to ad promise, and test creative weekly. Budget shifts toward campaigns with proven marginal ROAS.

What is server-side tracking and why does it matter?

Server-side tracking sends conversion events from your server (via Google Tag Manager server container, Meta Conversions API, or Shopify webhooks) instead of only browser pixels. It survives ad blockers, iOS restrictions, and cookie loss.

Ready to Scale Profitable Ads?

Get a Free Paid Ads Audit - Map Tracking, Channels, and ROAS.

Free 30-min paid ads audit. We review your Google and Meta accounts, tracking (GA4, CAPI, server-side), PMax and Advantage+ structure, creative, landing pages, and budget - and show you where ROAS leaks before any commitment.

Free ads audit - 30 minutes, no obligation

Full scope and quote delivered within 48 hours

Month-to-month - no long-term contracts required

Campaign restructure starts within 5 business days of sign-off

Get Paid Ads Audit ? WhatsApp Us

Average response: under 4 hours ï¿½ Serving US, UK, CA, AU

? No pitch decks ? Free 30-min call ? Quote within 48hrs

Further reading: Google Search Central Â· Google Ads Help

Paid Ads Management.Google & Meta. Built for ROAS.